2023REForest Campaign with Soofe’e and WADIZ kicks off to celebrate Earth Day

2023REForest Campaign, a joint initiative by AFoCO, WADIZ, and Soofe’e to celebrate Earth Day, has been launched! This campaign aims to raise public awareness about the importance of forests in mitigating the effects of climate change and to encourage public participation in addressing the climate crisis.

From April 20th to May 7th, 2023, visitors can join the initiative by visiting the campaign’s offline pop-up store in Space WADIZ in Seongsu, Seoul, where customers can participate in the campaign by decorating a Let’s Forest wall with green leaves of environmentally conscious practices or purchasing designated products. The funds raised through the campaign will be used to plant mangrove forests in Viet Nam, contributing to carbon neutrality through forest creation.

Participants can choose one green leaf out of three leaves with green daily activities to practice at the event, receive an AFoCO x Soofe’e eco-friendly reusable bag made of plastic waste by attaching the selected green leaf to the Let’s Forest Wall, and plant one tree for each green leaf selected. They can also post a photo on Instagram to enter a lottery drawing for a prize.

The campaign’s expected outcomes include the restoration of 2023 mangrove trees, increased awareness of environmental issues, and a positive impact on people’s participation in practical conservation initiatives. The campaign is an excellent opportunity for the public to get involved in practical conservation initiatives and help preserve the environment.

Join us at the offline pop-up booth in Space WADIZ in Seongsu, Seoul, and help us plant mangrove forests in Southeast Asia. Let’s make a positive impact on conservation initiatives and raise awareness about the importance of forests in mitigating the effects of climate change.

Submitted by HAN YoungJu, Project Management Coordinator

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